Media Buyers Information
TRUCK Journal magazine was launched late in 2003 primarily in response to what we saw as the need for a genuinely focused and appreciably different trucking industry publication. During the intervening years, TRUCK Journal has grown solidly and today boasts a substantial and extremely loyal customer base. TRUCK Journal is Kiwi Truckers Favourite Magazine.
Our initial focus was and remains small to medium sized trucking operations nationwide, not drivers, not enthusiasts. Our distribution is via our own unique mailing list, which accurately reflects the population spread across the country, and more recently through a retail sales programme. With no special promotion, our retail sales have matched the expectations of our agent from the very beginning, and planning for increasing our avenues of distribution is ongoing.
Our strengths include our continued desire to ensure our advertising clients achieve the results they are anticipating. We strive to ensure our advertising clientele are well supported and expend much effort ensuring the continued success of our clients, as their success ultimately dictates our success. Ask any of our current advertisers and they will report regular ongoing responses to their advertisements. Those who measure such data will be able to give accurate numbers of the numbers of enquiry, and their success in converting them to sales.
It has been our ability to meet and exceed the expectations of our readership, as we continue to deliver them an interesting, entertaining and informative magazine.
The trucking industry is a hard industry to crack. Those not familiar with the industry are unlikely to understand how much this industry built on passion, and is run by passionate people. Those who are involved are often nurtured or cultivated from within the industry, having worked their way up from the driver’s seat. Their knowledge therefore comes very much from their ‘hands on’ experience.
With the vast majority of the industry made up of small businesses, the need for a grassroots approach is imperative. Industry figures show that over 90% of Transport Service Licence holders have fewer than 10 trucks and only 2% of industry own more than 20 trucks. So whilst appealing to the perceived top echelon of the industry may appear attractive, the potential rewards may not be there.
Ensuring the continued success is TRUCK Journal owner/editor, Simon Vincent, who has 30 plus years involvement in and around trucks and the trucking industry. It is his passion, knowledge and drive that have been the key in achieving magazine’s growth to date.
Over the last eight years, the magazine has gone from strength to strength, and now you can access the strengths of working with TRUCK Journal. The magazine will provide an ideal platform for your company to engage with the trucking industry. For more information contact us now!